goetzpartners advised MEDIA GROUP MEDWETH on the sale of its luxury magazine MADAME to Bauer Media Group

goetzpartners advised MEDIA GROUP MEDWETH on the sale of its luxury magazine MADAME to Bauer Media Group

MEDIA GROUP MEDWETH finds a new home for its luxury brand MADAME: as of 01.01.2018 MADAME magazine is taken over by the Bauer Media Group as part of a transfer of business. The acquisition is subject to the approval of the relevant antitrust authorities.

In 2010, MADAME was acquired by MEDIA GROUP MEDWETH and became one of the leading German fashion and luxury magazines. Premium-line-extensions such as MADAME Living, MADAME Travel and MADAME Beauty were introduced only two years later. In 2014, the MADAME universe was extended by the launch of madame.de. Today, MADAME is one of the most valued luxury magazines in the market.

The sale of MADAME is a strategically meaningful step towards the strengthening and further development of the brand according to Christian Medweth, Chairman of Media Group Medweth. With the acquisition of MADAME, Bauer Media Group supplements its premium portfolio with an established luxury magazine, which opens up new opportunities in advertising. MADAME becomes part of the Bauer Premium division in Munich. With Bauer Media Group, Medweth has found a responsible buyer for its magazine who offers employees and the brand a long-term perspective.

about Media Group Medweth

Founded in January 2012, MEDIA GROUP MEDWETH supports the business units Family Media, Vision Media, Madame Verlag, OZ-Verlag, BPV Medienvertrieb and Christophorus Verlag. In doing so, it rigorously pursues its claim to secure sustainable and substantial growth for the benefit of employees, partners and future generations of families as a strategic partner in the media sector and to strengthen its presence on the market as a common umbrella brand. The Board of Media Group Medweth consists of Christian Medweth, Bozidar Luzanin, Marie-Christine Dreyfus and Frances Evans.

goetzpartners team

Dr. Gernot Wunderle
Managing Partner
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Andreas Hering
Director
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Inka Heugelin 
Analyst